“We Buy Boats” Offers vs Listing With a Broker: What a Fast Cash Sale Really Costs a Southern California Yacht Owner

Yacht owner standing at the stern of his cruising powerboat in a Southern California marina at sunset

Selling Your Yacht

A cash buyer trades price for speed. Here is how to work out what that speed costs you on a 35 to 70 foot yacht before you sign anything.

Every yacht owner in the South Bay has seen the ads. “We buy boats. Cash in 48 hours. No hassle.” When a boat has sat in a King Harbor slip for a year, or a loan payment is due, that promise sounds very good.

Sometimes it is a fair deal. Often it is the most expensive way to sell a boat. The cost is not written on the offer, so most owners never see it. This guide breaks a quick cash offer down line by line and sets it next to a broker listing. Then you can compare the two on the only number that matters: what you keep.

Key Takeaways

  • 01

    A “we buy boats” company pays you less than the open market because it has to resell your boat at a profit.

  • 02

    The gap covers its repairs, slip and storage while it waits, its own selling costs, and its margin.

  • 03

    A broker listing usually brings a higher sale price, but you wait longer and pay a commission at closing.

  • 04

    The honest test is net cash in your hand on a known date, not the headline offer or the asking price.

  • 05

    A fast sale makes sense for some owners. Know the number you are giving up before you take one.

What a "we buy boats" company actually does

A cash boat buyer is a business that buys used boats outright and then resells them. Some are dealers with a lot and a service yard. Some are online buyers who make an offer from photos and a short form. Some are local traders who flip a few boats a year.

They all share one model. They buy below what the boat will fetch on the open market, hold it for a while, fix what needs fixing, and sell it again. The money they make lives in the space between what they pay you and what the next owner pays them.

That is not a trick. It is how any resale business works. A used car dealer does the same thing with a trade-in. The point for you as a seller is simple: the buyer’s profit, costs and risk all come out of your price, before you ever see an offer.

Where the discount comes from

A cash buyer prices your boat by working backward from its likely resale price. Each cost it expects to carry gets taken off the top. Here are the usual pieces.

What a cash buyer subtracts from the resale price

Cost the buyer carriesWhy it comes out of your offer
Repairs and detailingThey plan for work a survey might find, and they assume the worst because they have not seen the boat hauled.
Holding costsSlip fees, insurance and upkeep run every month until the boat resells.
Their own selling costsListing fees, advertising, or a broker commission when they resell.
Risk of hidden problemsEngines, blisters and wiring can surprise anyone. A buyer who pays fast pays for that risk with a lower number.
Profit marginThe reason the business exists. It has to earn something on every boat.
Cost of moneyCash tied up in your boat cannot be used on the next one.

Add those up and the offer can land well below what the same boat would sell for with patient marketing. There is no fixed rule for how far below. A tidy, popular model that will resell in weeks may draw a close offer. An older boat with deferred maintenance, or a model few people want, will draw a much lower one.

What a broker listing costs

A broker does not buy your boat. A broker markets it, finds a buyer, and guides both sides through survey, sea trial and closing. You stay the owner until the sale closes, and you pay a commission out of the sale price.

Across the yacht trade, a commission of about 10 percent of the final price is common, as PassageMaker on hiring a yacht broker explains. Rates and terms differ by broker and by boat, so ask any broker for theirs in writing before you sign a listing. For a fuller look at what that fee pays for, read our guide to yacht broker commission and what it buys.

On top of commission, a listed boat keeps its usual monthly costs while it is for sale: slip, insurance, and keeping it clean and ready to show. You may also choose to fix small items before listing so the boat surveys well.

In California, a broker is licensed

California licenses yacht and ship brokers through the state Division of Boating and Waterways. The state’s Harbors and Navigation Code section 732 lists grounds for discipline, including a broker breaching the duty owed to a client and failing to supervise salespeople. A cash buyer purchasing for itself owes you no such duty. It is on the other side of the deal.

A worked example: the same boat sold two ways

Numbers make this clearer. The figures below are made up to show the method, not quotes from any buyer or broker. Swap in your own boat’s numbers as you go.

Picture a 42-foot cruising powerboat in Redondo Beach. Recent sales of similar boats suggest it would sell for about $300,000 with good marketing. It is paid off, in fair shape, and costs the owner about $1,500 a month for slip and insurance.

Illustrative example: one 42-foot boat, two ways to sell

Cash buyer offer

  • Offer: $225,000 (made-up figure for this example)
  • Closes in about two weeks
  • No commission
  • Holding costs: about half a month, $750
  • Net to owner: about $224,250

Broker listing

  • Sale price: $285,000 after negotiation (made-up figure)
  • Closes in about five months
  • Commission at an assumed 10 percent: $28,500
  • Holding costs: five months, $7,500
  • Net to owner: about $249,000

In this example, the listing puts about $24,750 more in the owner’s pocket. The price of speed is that amount, paid to close roughly four and a half months sooner. Put another way, the owner gives up about $5,500 for every month saved.

Change the inputs and the answer changes. If the boat needs a repower, if it is a model that sits unsold for a year, or if monthly costs are high, the gap shrinks. If the boat is clean and in demand, the gap grows. The method is what matters: compare net cash on a date, not the offer against the asking price.

How to run the numbers on your own boat

Step 1Find a realistic market price
Look at what similar boats actually sold for, not what they were listed at. A broker can pull recent sales data. Our guide to what your yacht is worth walks through how pricing works.
Step 2Estimate the likely sale price
Most listed boats sell after some negotiation and after survey findings. Knock a sensible amount off the market price to allow for that.
Step 3Subtract the commission and selling costs
Use the rate in the listing agreement you would actually sign. Add any repairs you plan to make before listing.
Step 4Subtract monthly holding costs
Multiply your slip, insurance and upkeep by the months you expect the boat to take to sell.
Step 5Compare with the cash offer
Take the cash offer, minus any fees it carries, and set it beside your listing estimate. The difference is the price you pay for speed.

When a fast cash sale can make sense

A cash buyer is not always the wrong call. There are honest reasons to take less money in return for a quick, sure close.

High monthly costs
A large slip, a costly loan or storage you cannot keep paying can eat the listing advantage month by month.
A boat that needs major work
If you cannot or will not fund repairs, a buyer who takes the boat as it sits may be the cleaner exit.
A hard deadline
A move, an estate to settle, or a divorce can put a firm date on the sale.
A boat few people want
An unusual or very old model may sit for a long time on the open market.
You value certainty above price
Some owners would rather know the number today than wait for a better one.

Owners who still carry a loan face one more question: whether a sale will cover the payoff. We cover the steps in detail in selling a boat you still owe on. A cash offer that falls below your loan balance means bringing money to the closing table, which can change the whole decision.

When listing usually wins

For most well-kept yachts in the 35 to 70 foot range, a patient sale through a broker returns more money. That is especially true for popular sail and power models that buyers in Southern California already search for.

Timing matters too. Buyers are more active at some points in the year than others. Our look at the best time to sell a boat in Southern California covers that in detail. A boat listed at the right moment, priced right and shown well, often sells faster than owners expect.

Listing also keeps you in control. You set the asking price, you can accept or refuse offers, and you can take the boat off the market if your plans change. With a cash offer, the buyer sets the number and you can only say yes or no.

The real question is not cash offer versus asking price. It is net cash in hand on a known date, side by side.

The test to use on any offer

Red flags in a "we buy boats" offer

Keep in mind

Read the fine print before you agree

  • Important

    The offer drops after inspection.

    Many quick offers are based on photos. Ask in writing what can lower the number once they see the boat out of the water.

  • Important

    Fees are taken out at closing.

    Ask for the net amount you will receive, with every fee, haul-out or transport charge listed.

  • Caution

    Pressure to decide today.

    A fair offer will still be fair in two days. Use the time to run the five steps above.

  • Caution

    Vague payment terms.

    Confirm how and when you get paid, and do not sign over the title or documentation until funds have cleared.

  • Note

    No clear process for the loan payoff.

    If you owe money on the boat, ask how they handle the lender before you agree to anything.

What a broker does that a cash buyer does not

The easy part of a boat sale is the handshake. The hard parts are the steps around it: finding qualified buyers, getting the boat ready, handling a survey that turns up surprises, and moving paperwork and money safely.

At Murrell Yachts, licensed broker Jim Murrell represents sellers of sail and power yachts of roughly 35 to 70 feet. He works across Redondo Beach and King Harbor, Marina del Rey, Long Beach, San Pedro and the wider Los Angeles coast. The work covers listing and marketing the boat and a walkthrough before it goes on the market. It also covers survey and sea trial support, closing and documentation, and help coordinating shipping for a buyer out of state.

To see a full sale from the first walkthrough to the bill of sale, our guide on how to sell a yacht in Southern California lays out each stage. The part where most deals wobble, between the sea trial and the money moving, is covered step by step in from sea trial to closing.

What changes when you list instead of selling for cash

Cash buyer

  • Buyer sets the price
  • Fast, often a few weeks
  • No commission, but a lower price
  • Buyer works for itself
  • You may carry no holding costs after the sale

Broker listing

  • You set the asking price
  • Slower, often months
  • Commission paid from a higher price
  • A licensed broker works for you
  • You keep paying slip and insurance until it sells

Other ways to sell, and how they compare

A cash buyer and a broker are not the only choices. Some owners sell privately through online listings. Others trade the boat in at a dealer when buying a new one. Each path sits somewhere between fast and cheap on one end and slow and full price on the other.

A private sale saves commission, but you handle pricing, marketing, showings, buyer checks and paperwork yourself. A trade-in is quick, but like a cash offer it is priced for resale. Our comparison of where to sell your yacht sets these options side by side.

Four ways to sell a used yacht

RouteSpeedPrice you getWork for you
“We buy boats” cash buyerFastestLowestVery little
Dealer trade-inFastLowLittle
Private saleSlow to mediumMarket price, no commissionA lot
Broker listingMedium to slowMarket price, less commissionLittle

Questions to ask before you take any offer

Whether you call a cash buyer or a broker, a few questions sort out a good deal from a costly one. Ask each of these and get the answers in writing.

For a cash buyer: What is the net amount I receive? What could lower it after inspection? Who pays for the haul-out? When and how am I paid? What happens if you change your mind?

For a broker: What do similar boats actually sell for right now? How will you market my boat? What is your commission, and when is it paid? How will you handle the survey and sea trial? How long do boats like mine usually take to sell here?

QIs a "we buy boats" company a scam?
Most are not. They are resale businesses that pay below market so they can fix the boat, hold it, and sell it at a profit. The risk is less about fraud and more about selling for much less than you could get. Read the terms closely and confirm how and when you are paid.
QHow much less will a cash buyer pay than a broker sale?
There is no fixed rule. It depends on the boat’s model, condition, size and how fast it will resell. Compare the written cash offer with an honest net figure for a listing: likely sale price, minus commission, minus holding costs.
QHow long does it take to sell a boat through a broker?
It varies with the boat, the price and the season. A well-priced, popular boat can sell in weeks, while an unusual or overpriced one can take many months. Ask your broker what similar boats have taken locally.
QDo I pay a broker if the boat does not sell?
That depends on the listing agreement you sign, so read it before you commit. In most yacht sales, commission is paid out of the sale price at closing.
QCan I sell my boat for cash if I still owe money on it?
Yes, but the lender has to be paid off before the title or documentation can move to the buyer. If the cash offer is less than your payoff, you will need to cover the difference at closing.
QIs it better to fix my boat before selling?
Small fixes that help a boat survey and show well often pay for themselves. Large repairs may not. A broker can tell you which items buyers in your market care about before you spend money.

Want an honest read on your boat's sale price?

Talk with Jim Murrell about what your yacht could sell for on the Southern California market before you decide on a cash offer.